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Business & Society

NFTs: Beyond the Hype – A Deeper Dive into Their Impact on Society

This is interesting. 95% of NFTs are estimated to be worthless, with only a fraction of top collection pieces holding any significant value. Why am I not surprised?

Ethereum is the blockchain that hosts the most high-profile NFTs and has processed $37 billion in NFT trades. Solana and Cardano also has a significant market for NFTs. In January 2022, Justin Bieber bought a NFT called “Bored Ape” which is a digital picture of an ape… It cost him $1,3 million dollars and now it’s worth around $37,000. That’s a whopping 97% drop. I feel for the poor singer… But he is not alone. NFT holders are sitting on assets with no clear worth now.

But the NFT situation is like other emerging technologies have faced. I would like to compare it to the early internet, social media, and mobile phones. At first, we are hesitant and skeptical than (suddenly) we experience breakthroughs.

There are different use cases for NFTs, such as tokenizing trading cards, real assets like collectibles, and even travel tickets. These applications showcase the versatility of NFTs and their potential to revolutionize various industries. The big supermarket company Walmart in the US have in the last couple of weeks started to sell a toy as an NFT. Picture a cute cuddly animal that is registered on the blockchain and the holder of the NFT gets paid if its sold or traded.

I hear that royalties from NFT sales often outperform traditional platforms like Spotify, but I cannot confirm this. It sure sounds interesting as it could lead to a shift in how creators monetize their work.

Historically, skepticism often precedes breakthroughs, as seen in previous industrial revolutions. In this fourth industrial revolution where the physical world meets the digital world, we are bound to experience breakthroughs that might feel overwhelming. This pattern suggests that NFTs may still have untapped potential.

NFTs offer new economic opportunities, and can empower individuals to own, trade, and profit from assets traditionally inaccessible to them. NFTs provide creators with greater control and financial rewards for their work, potentially reshaping how artists and content creators monetize their creations. This shift could promote artistic innovation and independence.

What´s more? NFTs intersect with emerging technologies like AI, where they contribute valuable data. This convergence has the potential to disrupt various industries, including entertainment, by creating digital actors and optimizing content creation. These disruptions are not without problems. Just take look at the striking actors and writers in Hollywood.

The growth of NFTs outside the U.S. suggests that this technology has a global impact. It challenges traditional power dynamics and could lead to a more decentralized digital economy.

It’s a cultural thing as well. NFTs might usher in a cultural shift in how people perceive ownership, collectibles, and digital assets. NFT-based collectibles and their value could redefine our culture and how it functions.

I have a feeling that you are getting tired of hearing about it… But we need clearer regulation in crypto. The creation of NFTs will likely lead to increased scrutiny and regulatory challenges. How do we regulate a teddy bear on a blockchain? Authorities will need to strike a balance between innovation and protecting consumers.

Year 2022 was the peak of the NFT hype and purely speculative. Not a reflection of the interesting use case of NFTs and its potential to benefit artistic independence. We need to look beyond speculation and hype to see the use case of the crypto industry to find winners. Afterall, a NFT is far more than just a digital image of an ape.

Categories
Business & Society

A crypto boom despite price downturn

The price of Bitcoin has fallen 70% since all-time high in November 2021 and some altcoins have even had a 90% downturn. A newcomer in the crypto space might think that the industry is down for a 10 second count, but in fact the developments in the crypto industry have been significant in the last year.

Major banks consider blockchain technology a necessity to be competitive and to improve its services and to save billions. Santander claimed that banks could save 15–20 billion a year. Mastercard and Visa is in on making it possible for their customers to do crypto payments. Luxury brands are betting on the future of the metaverse. Meta opened its arms fully to the industry and has adopted the metaverse kid. Instagram has made it possible for users to show NFTs on the platform. Applepay have already taken a piece of the traditional payments pie and have created solutions for connecting crypto wallets to Applepay.

I agree. NFTs are a bit difficult to understand, but they are far more than just a jpeg image. NFTs have already had a boom in 2021 and is here to stay with innovative functions. The entertainment industry use NFTs to offer the NFT holder various forms of entertainment such as a concert or an art exhibition. Professional artist use NFTs to ensure payments and to lower the risk of forgery. NFTs are a big time business. In 2022, the sporting industry is set to earn $ 2 billion on digital collectibles, virtual access, and gaming.

Michael Sailor and his company MicroStrategy is relentless in its faith in Bitcoin and keeps on buying regardless of its downturn. Elon Musk needed cash and sold some Bitcoin and keeps on fiddling with Dogecoin and scaring the market with occasional tweets. Recently one of the world’s biggest investments managers Blackrock with its trillion-dollar purse showed up in the space and teamed up with the crypto exchange Coinbase. Although Blackrock is tight with the traditional banking sector the crypto industry cannot wait for a trillion-dollar injection. Boom!

Companies use blockchain technology to improve their services. Blockchain is a software solution to problems in various industries such as tracking and tracing products in the transportation industry. Or for securely storing private and sensitive health data. An entrepreneur could even start a crypto business to fund a shelter for animals. Anything can be programmed on the blockchain. A smart contract code can be seen as the computer saying, ”if x happens then y happens automaticaly”.

In the beginning of the year U.S President Joe Biden even signed an executive order on crypto to advance the U.S competitiveness and leadership in digital assets and crypto ecosystem.

Blockchains clearly has value for businesses and nations.

Investors believe that the crypto project has potential to increase their investments because the project can solve a problem. Sure, some crypto projects are useless and still increase in price, but the last stupid thing in universe is not yet created.

Let’s not forget that crypto is more than the price of an asset. The monetary value of the crypto market is not indicative of how far the crypto industry has come. CZ Head of the world biggest crypto exchange Binance, said it best “Price is just a reflection of mass psychology, not progress.”

Have a great day! / Henrik