In 2020, as the United States grappled with cultural upheaval, many people felt disillusioned by the shifting tides of societal values. Among them was Jesse Wachtel, a long-haul truck driver crisscrossing the nation’s highways. Jesse watched as stories of people being debanked, censored, or blocked from using fundraising platforms like GoFundMe flooded the media. For Jesse, a man driven by fairness and justice, this wasn’t just a political issue — it was a human one.
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Why Web3 Won’t Succeed Until It Feels Like Home
I hear that Web3 is the future. Decentralization! Ownership! Freedom! But here’s the thing: the future doesn’t happen just because it should. It happens when people actually want it. And right now, this place we are building does not feel like home.
Web3: The Marketplace of Human Experience
The future we’re heading toward isn’t problem-free—it just accelerates us into new ones. We used to live in a world where some things just existed. A home was a place to live. A hobby was something you did for fun. A friendship was a connection, not a commodity. But somewhere along the way, that changed.
Tokenized Everything: Are We Selling Our Souls to Web3?
Web3 was supposed to set us free. You know the gist! Decentralization, financial empowerment, ownership. All big words, big promises. The idea was simple: take back control from banks, tech giants, and middlemen who profit from our data and hard-earned money. But are we missing what is slowly happening? Web3 seems to be turning every aspect of our lives into an asset to be bought, sold, or speculated on. We need to be aware of the world we are creating.
How Web3 Can Rebuild Trust in a Distrustful World
Before the 18th century and the industrial revolution, trust was simple. A handshake, a promise, or even just a word was enough to seal agreements and build relationships. Communities prospered on mutual understanding, shared values, and unwritten social contracts. Nowadays, we rely on documentation and intermediaries to feel certainty in how we operate our society. What happened to us, and what led us to realize that the old ways weren’t working?
Sweden’s Innovation Legacy: Setting the Stage for Web3
As a Swede, I hear about our strong history of creating powerful solutions, like Spotify, Bluetooth, and the pacemaker, which have changed everyday life for people around the world. This same spirit of innovation can now be used to make things like money management, voting, and even how we share information online more fair, safe, and easy for everyone through new digital ideas. Yet, when it comes to Web3, I can’t help but feel we’re sitting on untapped potential. Here’s what Sweden could do.
Web3’s Missing Soul: Why Reality Isn’t Found in Code
Here’s my truth: Reality isn’t found in code. It’s found in connection. Not the kind of connection you make by hitting “like” on a post or buying an NFT, but the kind that happens when you look someone in the eye, shake their hand, or share a laugh together. If Web3 really wants to improve our lives—and not just impress us with its promises—it needs to remember this simple fact. And right now, I see a problem.
How I Went from Laughing at Crypto to Having Existential Web3 Thoughts
Five years ago, if you had told me I’d be writing about Web3, I would have smiled and said, “Of course,” because I’m too curious for my own good. Crypto? Blockchain? NFTs? It all sounded like a scam.
What Web3 Can Learn from Past Industrial Revolutions
History reminds us that no industrial revolution—from the steam engine to the assembly line—has been solely defined by its economic potential. Each era of transformation has eventually bent toward addressing deeper human needs, whether through labor reforms or environmental stewardship. As I look at the Web3 space, while profit remains a powerful catalyst, societal values will ultimately shape its trajectory. Soon.
The Elephant in the Room: Global Inequality and Web3’s Potential
The elephant curve reveals a blunt reality: many are being left behind in the global economy. I couldn’t help but wonder if Web3 could help bridge the gap between the wealthy and the struggling. Here’s what I discovered. The Elephant Curve chart, created by economist Branko Milanovic, tracks global income growth from 1988 to 2008. It shows two peaks: one for the growing middle class in emerging economies like China and India, and one for the ultra-rich. The dip, or “trunk,” shows the struggles of the working and middle classes in developed countries.
The Idealism of Web3: A Hindrance or a Guiding Light?
Web3, with its promises of decentralization, user ownership, and fairness, feels like a vision of a perfect world. A world where power isn’t concentrated in the hands of a few corporations and where diverse voices shape the future of technology. Wonderful! But let’s be honest—this vision can feel overly idealistic, almost impossible to achieve.