Crypto is failing badly at communication. The industry is hard enough and companies struggle for the wrong reason. Here’s what I mean.
Try reading this!
The patient presents with dyspnea and bilateral pleural effusions, necessitating consideration of thoracentesis to alleviate symptoms.
What did you feel? Could you identify with the language? I hope the person who read it did not die before understanding how serious his condition was. Jargon, slang, and ego-based writing is not helping the medical industry. Neither is jargon and bad communication skills in the crypto field.
If you are working in the crypto space you are aware of the problem. But crypto media stinks of jargon and its crucial for the crypto community to address this obstacle that hinders broader adoption. Simplifying the language and minimizing technical terminology will undoubtedly play an important role making it more accessible to a broader audience. Do I have to give examples? Here you go.
For example, technical terms related to the scalability and performance of blockchain networks is ridiculous for non-technical individuals. Instead of using phrases like “sharding” and “layer-2 solutions,” highlighting how these developments lead to faster and cheaper transactions would make the technology more appealing and relatable. Another instance of jargon is the frequent use of terms like “hash rate,” “proof-of-work,” and “consensus mechanisms” to describe the mining process. Hell, the BitDegree Crypto Glossary provides a crypto glossary with almost 1,000 terms to know. For a novice, these terms might sound like an alien language. Remember, we fear that which is unknown, and language is a part of that.
The crypto community must recognize the significance of simplifying language and reducing jargon to foster adoption amongst people outside the industry. By replacing complex terms with more relatable explanations, we can make cryptocurrencies more inviting. That’s what we all want right?
The crypto learning curve could be much shorter, and people should feel welcomed. Or is the crypto community speaking to itself? It’s like a crazy person who is walking around talking gibberish to himself. I am not surprised that mainstream media has got crypto all wrong. I know one thing for sure, as more investors join, many will not know much about crypto. The companies that can effectively communicate crypto’s benefits and relate them to their own services will win.