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Business & Society

The Global Public Perception of Web3

Imagine this: you ask someone on the street about Web3, and they give you a blank stare. That’s the reality I uncovered when I read a recent web3 survey. Here’s what I learnt from the study by Consensys and YouGov.

Imagine this: you ask someone on the street about Web3, and they give you a blank stare. That's the reality I uncovered when I read a recent web3 survey. Here’s what I learnt from the study by Consensys and YouGov.
- Cryptobeyer

Sure, people are familiar with cryptocurrencies, with a whopping 92% saying they know about them. But when it comes to Web3, only a tiny 8% feel confident in their understanding.

There’s a big gap between knowing about crypto and really getting what Web3 is all about—digital ownership, identity, and privacy online.

But it’s clear that people want control over their online presence. The survey found that half of the folks believe they add value to the internet, and most think they should own what they create online. And let's not forget that a big chunk of them (62%) feel they're not getting the recognition or pay they deserve for what they contribute online.

So, what's the deal with Web3, and why the big gap in understanding? Well, it's not just about technology—it's about meeting people's needs.

Different parts of the world have different vibes when it comes to crypto and Web3. Some places, like Southeast Asia and South America, are all in, while others, like Europe and Japan, are a bit more cautious. And I do not blame them, especially after all the scams and frauds we've seen the last couple of years!

But here's what I think we need to do: understanding crypto is one thing, but getting savvy with Web3 in this fast-paced digital age is something else entirely. Let's keep reminding ourselves to stay user-focused and make sure everyone's included in shaping a fair system.

On a state level, I’m reminded of what Singapore began doing in 1980’s. They started educating the public in computer awareness to create a population and workforce that thrive in the digital landscape.

Stay curious!

# About the study, YouGov interviewed 15,158 people aged 18 - 65 across 15 countries: Argentina, Brazil, France, Germany, India, Indonesia, Japan, Mexico, Nigeria, South Africa, South Korea, The Philippines, the UK, the US, and Vietnam.