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Business & Society

What Kind of Digital World Are We Building?

For years, I’ve watched technology reshape our lives, but there’s something different about Web3. I’m sure you’ve heard its promises to revolutionize the internet as we know it. Yes, it could fundamentally change how power, control, and trust are distributed online. But as I dug deeper into this world, I couldn’t shake off a critical question: Is Web3 really going to empower us, or are we just swapping one set of gatekeepers for another?

This question drove me to write What World Are We Creating? The Impact of Web3 on Society and Well-Being. I’ve spent the past two years researching, interviewing, and writing—trying to understand the true implications of Web3 on our society. My journey began with the Cryptobeyer Newsletter, where I share my insights week after week, and I found myself both fascinated and concerned by what I uncovered.

Web3, in essence, is about decentralization, breaking down the power structures that have allowed a few tech giants to dominate the internet. Imagine a digital world where users control their own data, where transactions happen directly between people, and where organizations are run by communities instead of Zuckerberg... It’s an appealing vision of a fairer, more democratic digital space.

But here’s where my skepticism kicks in: Who’s really in control in this brave new world? As I explored the complexities of Decentralized Autonomous Organizations (DAOs) and blockchain networks, I realized that the same issues of power and inequality can creep back in. Those who control the “code”—the developers and early adopters—can become the new digital gatekeepers. If we’re not careful, Web3 might replicate the very power structures it’s supposed to dismantle, just dressed in a different set of algorithms.

Don’t get me wrong, there’s immense potential in Web3. In the book, I dive into real-world examples where blockchain is already being used to address big challenges, from improving financial inclusion to creating transparent supply chains in healthcare. These innovations can make a substantial difference, but they also need to be accessible to everyone, not just the tech-savvy few.

What concerns me most is that we might get so caught up in the hype of decentralization that we forget to ask the tough questions: Who’s benefiting? Who’s being left behind? And are we building technology that genuinely serves society, or are we letting technology drive society in a direction we didn’t intend?

I believe in Web3’s potential, but I’m not blind to its pitfalls. That’s why I wrote What World Are We Creating?, to look beyond the hype and grapple with the real issues at stake. I want readers—whether they’re tech enthusiasts, policymakers, or just curious about where the internet is headed—to understand that the future of Web3 isn’t set in stone. The choices we make today will shape the digital society we leave for future generations.

So, will Web3 bring about a more equitable internet? Or will it just give rise to new digital elites? A technocracy. I’m not here to give definitive answers. But I hope this book will prompt us all to think critically, to question, and to demand more from the technologies that are shaping our world.

Check out the book at Amazon.

Categories
Business & Society freedom

Code vs. Humanity: Who Should Really Govern the Blockchain Future?

At the last weekly Networking on the Blockchain live audio event on LinkedIn, we had a heated debate about where we are headed in the fourth industrial revolution. Are we building a future that will empower individuals, or are we slowly walking into a technocracy? I don’t want to be a hype killer, but I see worrying signs that need to be discussed. The libertarian idealism that birthed Bitcoin and decentralized finance promised a new era of personal freedom, free from centralized control. But in a world where “code is law,” are we unknowingly surrendering democracy to algorithms?

It’s a strange paradox, cryptocurrency and blockchain technology were envisioned as the ultimate tools of liberation. No banks, no governments, just math and code. The libertarian dream. Yet, as I’ve watched the space evolve, I’ve become increasingly concerned that this vision of autonomy is, ironically, at risk of slipping into the hands of a technocratic elite, those who control the code.

Let’s be clear: I think the philosophy of decentralization remains one of the most promising ideas of our time. At its core, it rejects the idea that a small group of people, whether they be politicians or trillionaires, should have disproportionate power over the rest of us. Instead, it gives that power to a network of participants, each playing a role in verifying and securing transactions. In theory, it’s a radically democratic idea, rooted in the values of self-sovereignty and personal responsibility. I am sure you know the gist.

But I see a catch: the code that runs these decentralized systems is written and understood by a small number of people. Most of us don’t understand the intricacies of smart contracts or the vulnerabilities that may lie within them. We trust that these contracts will execute fairly because, as the mantra goes, “code is law.” Yet, when a bug in that code leads to catastrophic consequences, as happened with the infamous DAO hack in 2016, it becomes clear that the system is not as foolproof as we’d like to believe.

The 2016 DAO hack exposed a critical vulnerability in smart contract code, allowing an attacker to drain funds and leading to a significant crisis in the Ethereum community. This event shook trust in decentralized systems and highlighted the challenges of decentralized governance, forcing the blockchain industry to rethink security practices and governance mechanisms.

If the law is code, and only a few can write and interpret that code, have we simply replaced one elite with another? 

A technocracy is defined as governance by technical experts, people who supposedly act objectively and rationally for the greater good. And while that sounds appealing, there’s a danger in elevating expertise above the democratic process. After all, expertise doesn’t guarantee moral judgment, nor does it protect against biases.

What’s more, expertise can easily become a shield for power, an excuse for excluding the majority from decision-making. When the people writing the rules are those who understand the code, we create a new class of gatekeepers, ones who may not be elected or accountable to the public. 

Yes, AI can help us understand code and even assist in the democratic process, but since AI technology today is owned by a few tech giants and a handful of specialized companies, my fear is the same for this technology. 

Decentralized Autonomous Organizations (DAOs) are indeed a powerful attempt to solve this issue by giving communities the power to govern themselves through code and collective voting. DAOs were supposed to decentralize decision-making, allowing users to vote on everything from project direction to funding allocations. However, as promising as they are, DAOs have not been the panacea for democracy in blockchain. In fact, many face serious challenges that undermine their potential.

I hear that the biggest problem is voter apathy. In theory, DAOs empower every token holder with a vote, but in practice, many people don’t vote at all. They’re either too disinterested, too busy, or simply unaware of the proposals that affect the organization. As a result, a small, active minority often holds disproportionate power. In some DAOs, less than 1% of token holders control over 90% of the voting power, skewing decisions in favor of the few (Chainanalysis, 2022). 

Even when people do participate, there’s the issue of “power concentration.” Those with more tokens have more votes, which often means that wealthy participants or early adopters hold a much larger say in decision-making. This is a far cry from the democratic ideal that blockchain promises. Instead of decentralizing power, we risk recreating the same imbalances seen in the traditional financial system. 

Again, I raise these issues, not because I do not believe in web3 technologies, but because we need to be aware of their pitfalls. After all, it’s tech for people, not for tech itself. 

Then, there’s the problem of “governance complexity.” Reaching consensus in a decentralized system can be slow and difficult. Without a central authority to steer the conversation, DAOs can fall into “decision-making paralysis,” where conflicting views prevent any meaningful progress. In a fast-paced world, this kind of inefficiency can be a serious drawback. This is partly why the traditional legacy system holds on to a centralized system. 

We need to be realistic, and not tech-driven. 

And what about “accountability”? In traditional organizations, there are clear leaders who can be held responsible for failures. But DAOs, with their leaderless structures, often lack a chain of command, making it hard to assign responsibility when things go wrong. Now add the “technical vulnerabilities” of smart contracts, like bugs or loopholes that can be exploited, and it’s clear that DAOs are far from immune to the problems of centralized systems. 

Unfortunately, DAOs are not yet the answer to the democratic crisis in blockchain.

The key lies in embracing a “hybrid approach,” one that blends the efficiency and transparency of code with the flexibility and oversight of human governance.

In our audio event discussion, one participant raised the issue that we need a framework as to how blockchains are governed. How do we ensure necessary changes are made as society changes?  Remember, technology follows society not the other way around.

I stress that code can automate processes, but it shouldn’t replace human judgment altogether. DAOs need mechanisms for human intervention, especially in cases of ethical dilemmas or technical errors. 

Some DAOs are already experimenting with solutions. Quadratic voting is one method that helps distribute voting power more evenly, preventing large token holders from dominating decisions. I also identify what’s called “tiered decision-making” where smaller groups handle day-to-day operations, leaving the larger community to vote on significant issues. These innovations are promising, but they require thoughtful implementation to ensure fairness and inclusivity. 

Ultimately, if we want blockchain and DAOs to be truly democratic, we must build systems that ensure fair representation, foster accountability, and provide failsafes for human oversight.

Let’s not be scared of some human interaction in the decision-making process. This hybrid model would allow us to retain the best parts of decentralization while avoiding the pitfalls of unchecked automation. 

We need to be vigilant as the fourth industrial revolution offers incredible potential. Democracy isn’t about blindly trusting code or algorithms; it’s about participation, accountability, and moral decision-making. Therefore, code cannot be law. As we continue to build this digital world, we must ensure that we the people, not just the coders or AI-driven code, remain in control. 

Categories
Business & Society

Ripple’s Hybrid Strategy: A Practical Approach to Merging Centralization and Decentralization!?

The clash between centralized and decentralized systems isn’t just a boring theoretical debate; it’s a real-world challenge with meaningful consequences. I decided to look into how we can move forward and found the idea of blending traditional centralized structures with new decentralized technologies, known as the hybrid model. I would say it seems like a logical approach. Here’s why!


We all know how bureaucratic organizations operate, with decisions trickling down from the top. These centralized systems—whether in governments or corporations—are designed for stability and control but often struggle with rigidity and a lack of innovation. They provide consistency but can also be slow to adapt. Frankly, annoying to be in contact with.
 
On the other hand, decentralization offers promises of more distributed decision-making, transparency, and autonomy. But the real challenge is figuring out how to incorporate these decentralized benefits into existing centralized systems. It’s not easy to completely transform a centralized system into a fully decentralized one, so a hybrid approach, combining elements of both, seems like a practical middle ground.
 
I would say that Ripple’s strategy is a hybrid model.
 
Parts of the crypto community are very critical, saying that Ripple and its token XRP are frankly a representation of what cryptocurrencies should not be due to their lack of decentralization. I call for more nuanced thinking. While XRP, Ripple’s cryptocurrency, includes decentralized features like a validator network and consensus mechanism, it doesn’t go as far as some other cryptocurrencies in terms of decentralization. Ripple is blending decentralized aspects with a centralized approach to achieve its business goals.
 
A key part of Ripple’s strategy is its upcoming stablecoin, Ripple USD (RLUSD). I heard it’s set to launch in late September or early October. RLUSD will be pegged 1:1 to the US dollar and backed by a combination of dollar deposits and short-term US government treasuries. Initially, it will be available to institutional investors and aims to enhance Ripple’s cross-border payment services, fitting into the existing financial system rather than disrupting it entirely.
 
Ripple is clearly using the hybrid advantage.
 
Ripple’s method highlights why a hybrid approach might be necessary. By focusing on specific pilot projects and use cases, Ripple is testing decentralized technology in controlled environments. They work mostly in secrecy and with multiple countries across the world to explore how blockchain can be applied in practical ways, allowing them to refine their technology and manage risks. I bet Non-Disclosure Agreements are a key part of their business…
 
Ripple takes baby steps together with centralized institutions. This incremental approach means Ripple can introduce new technologies gradually, making adjustments based on real-world feedback. It’s a way to benefit from decentralization without completely stressing out existing systems. Yes, it’s also good for business.
 
Ripple’s ongoing regulatory challenges in the U.S. underscore the difficulties of integrating decentralized elements into traditional financial systems. It also shows that banks hold tightly to power. These issues show why a hybrid approach, one that respects existing regulations while incorporating new technologies, is smart. I am guessing that Ripple’s commitment to transparency, through planned reserve attestations for RLUSD, is part of their effort to address these concerns.
 
Ripple’s strategy offers a valuable lesson. The hybrid model may be a key to gaining broader adoption. Many people are more interested in practical benefits and real-world applications than in the ideological purity of decentralization. Just look at the price of Cardano after its complete decentralization… Nothing burger…
 
It’s clear that achieving widespread adoption is more about solving real problems within a commonly centralized system than strictly adhering to decentralized principles.

Categories
Business & Society

Tesla’s Megapack: A Step Toward Greener Bitcoin Mining, but Not a Cure-All

Tesla’s Megapack seems like a smart solution; after all, it’s Elon in action. But it’s not the cure. This large-scale battery system stores excess energy from sources like solar panels or wind turbines, allowing it to be used even when these sources are not producing power. For Bitcoin mining, which requires a continuous supply of electricity, this solution could help the shift away from fossil fuels.

The Megapack helps balance out the fluctuations of renewable energy, which can be inconsistent due to varying sunlight and wind conditions. By storing surplus energy, it ensures that mining operations can run smoothly even when renewable sources, like wind, are not actively generating power. Tesla’s collaboration with Blockstream and Block (formerly Square) aims to show that Bitcoin can be mined entirely with renewable energy. I would say that this is a great example for others in the industry.

I have written previously about the fact that Bitcoin mining is significantly greener. As of early 2024, more than 50% of Bitcoin mining globally uses renewable energy. Reports indicate that 59.5% of the total energy for Bitcoin mining comes from renewable sources, with some regions, such as Sichuan in China, achieving over 90% renewable energy use. This shift towards greener practices is driven by both environmental concerns and the economic benefits of using cheaper renewable energy.

For example, in Norway, where nearly all energy comes from hydropower, Kryptovault is leading the way by using clean energy for Bitcoin mining. They recycle the heat from their mining rigs to dry wood and seaweed, reducing waste and lowering local energy costs. So, they make money by mining green Bitcoin and make a positive change for the environment.

However, the Megapack alone isn’t a complete solution to all the environmental issues tied to Bitcoin mining. The mining process remains energy-intensive, and even with renewable energy, it still requires a large amount of power.

I think Michael Saylor, CEO of MicroStrategy, adds an interesting perspective to this discussion. He believes Bitcoin conserves energy digitally, which makes its energy-intensive mining process a crucial part of its value. This highlights an often-overlooked point. Bitcoin’s value comes from the fact that it requires real resources to produce, not just a press of a button.

Additionally, the production and disposal of batteries like the Megapack come with their own environmental impacts, including the challenges of mining raw materials and the need for effective recycling. The environmental issue is complex.

I agree with Michael Saylor’s view that Bitcoin’s value is in using and monetizing energy that would otherwise go to waste, especially in regions with excess, unused energy. Tesla’s Megapack contributes to greener Bitcoin mining by storing surplus renewable energy, but it doesn’t completely solve the environmental challenges associated with mining. Combining Norway’s 3,600 dams, which produce clean energy, with the Megapack’s storage capabilities could make Bitcoin mining much greener, but it’s important to recognize that it may not achieve 100% sustainability on its own.

Categories
Business & Society

From Bartender to Web3 Pioneer: Alexandra’s Story Behind Thrilld Labs

When I logged into Zoom to interview Alexandra, the founder of Thrilld Labs, I could tell this was going to be special. She greeted me with a radiant smile, a mix of warmth and energy that immediately set the tone for our conversation. Yes, she was beautiful, but what captivated me was her story—her grit, resilience, and determination to bring value to the Web3 space.

Alexandra’s journey started with a simple yet powerful idea: making it easier for people in Web3 to connect. Thrilld Labs emerged from this vision, a platform that brings together projects, investors, developers, and service providers. Through her innovation, the Synergy-Machine, Alexandra created a space where real people meet, collaboration happens, and ideas flourish. Yes, partnerships take shape. I would say it’s Tinder for Web3.

Her journey wasn’t easy. Originally from the Netherlands, Alexandra moved to Italy over 10 years ago. I could even sense the warmth in her studio, all the way to my place in Sweden. Alexandra entered the Web3 world in 2017, not as a developer, but as a trader looking to pay off her student debt. I forgot to ask if she was successful in trading. With two Master’s degrees (one about Policy and the other in Political Science) under her belt she said that she wanted to change the world. 

Alexandra worked in hospitality, bartending to support herself through school. That experience taught her the value of hard work, adaptability, and persistence. I would say that these qualities are essential in launching Thrilld Labs. I could relate when she told me that it was not easy to raise capital when experiencing imposter syndrome as a non-developer and female founder in a male-dominated space. Imposter syndrome limits our personal growth if we succumb to it.

Her journey also involved profound personal loss. Alexandra lost both her father and stepfather to cancer and watched her mother battle the same disease. These tragedies pushed her to focus on what truly mattered.

“Losing my loved ones made me realize how short life is,” she told me. “It made me determined to create something meaningful.”

What I see in Alexandra’s story is a person who finds meaning in serving. In her case, she has even managed to make it a purpose in life. She really seems to be living a life worth living. Busy, but on her true path.

My T-shirt was not thin enough for that hot day. She smiled and fixed her blond hair. I laughed when I shared that I am single.

Now, Thrilld Labs is gearing up for its next phase. Alexandra plans to launch a utility token later this year, opening up investment opportunities to both large and small contributors. She was clearly happy about that milestone in her business.

But if there’s one thing I learned from our conversation, it’s that we need grit and many years, with or without a salary, before we are at our goal. Alexandra really seems to have the necessary grit to see it through. I invite you to check out the Thrilld App and get connected with fellow Web3 professionals.

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Business & Society

Capitalism with a Conscience: Exploring the ReFi Phenomenon

The banks call it impact funds. The web3 community calls it Regenerative Finance, or ReFi. Today, ReFi is mostly about creating a green world while still making money, but the potential for solving multiple issues in society is huge. Investors’ heartfelt care for the world is clearly growing, and they are jumping on the ReFi trend. Yes, it’s badly needed.

It’s scary to realize memecoins continue to demonstrate high liquidity compared to established and useful cryptocurrencies. At a secret memecoin meeting, the laughs about quick money were heartbreaking.

When I met with other members of the ReFi Talent program, I heard proud voices of people wanting to end global warming and make money doing it. This is promising for capitalism and the web3 space.

Here’s my definition: ReFi uses innovative financial strategies to invest in projects that prioritize people and the planet, aiming for sustainable growth rather than just quick profits.

What’s it about? Regenerative Finance gathers money from different organizations and people to invest in projects that can generate financial returns and make a positive impact on society. Yes, it uses blockchain technology in the process. But it’s much more than begging for cash and giving it away.

Why are investors increasingly attracted to this model?

  1. ReFi focuses on achieving a double bottom line, which means generating both financial returns and social or environmental benefits.
  2. ReFi funds, such as Green Bonds and Social Impact Bonds, often invest in a diversified portfolio of projects, spreading risk across various sectors such as renewable energy, sustainable agriculture, and healthcare. This diversification reduces risk and increases the potential for stable returns.
  3. ReFi prioritizes long-term value creation over short-term gains. By investing in sustainable projects, ReFi creates enduring value that attracts investors seeking stable and reliable returns over time. This is in stark contrast to the 643,227 new tokens that launched on the Solana Network since April 1, 2024. Solana, the shitcoin engine...

Good news, peeps. Investors are becoming smarter and more mindful.

Environmental, Social, and Governance (ESG) investing has become a significant trend in the financial world. ReFi aligns with ESG principles, attracting investors who are committed to sustainability. ReFi taps into this trend. Projections indicate that global ESG-focused institutional investments are expected to reach $33.9 trillion by 2026. Europe is set to remain the largest market, and the Asia-Pacific region is hot as well.

It’s also about branding and ego. Consumers are more likely to support brands that demonstrate a commitment to social and environmental causes. I would hope companies that consume lots of energy or have substantial environmental impacts would consider ReFi to enhance their brand reputation. That’s a win-win situation.

Here’s the tech stuff! ReFi utilizes blockchain technology to create digital tokens that represent a stake in projects. It’s called tokenization, which provides liquidity and enables fractional ownership, allowing investors to trade their stakes on decentralized platforms (DeFi). DeFi platforms provide access to capital markets without intermediaries. This reduces transaction costs and increases accessibility for investors worldwide.

Smart contracts automate and enforce financial agreements, reducing costs and increasing efficiency. This makes ReFi projects more attractive to investors by ensuring transparency and accountability.

Why it’s awesome for society! ReFi is great for creating investment opportunities for multiple social issues. Capital is used to build and equip community health clinics in underserved areas, improving access to essential medical services for populations that lack adequate healthcare.

ReFi funds subsidize health insurance initiatives, making coverage more affordable for low-income families and reducing financial barriers to care.

Investments in telehealth platforms expand access to healthcare services for remote or underserved populations, improving health outcomes and efficiency.

It’s also great for creating fair working conditions. ReFi can focus on fair trade cooperatives and ethical businesses that prioritize fair wages and worker welfare, empowering communities and promoting economic equality. Yes, microfinance is an obvious focus for ReFi.

ReFi can be used to build educational programs in the area of public health. Diseases can be prevented, and healthy lifestyles can be promoted with the use of ReFi technology. Feel free to connect if this interests you.

In an economic landscape largely shaped by traditional capitalism, ReFi challenges the status quo by emphasizing social and environmental impact over short-term profits. Traditional capitalism often prioritizes maximizing returns, which can lead to environmental harm and social inequality. ReFi seeks to address these issues by aligning financial success with the well-being of society and the planet, offering a more balanced approach to economic growth.

However, ReFi may be a hard sell for investors looking for a quick buck. Its focus on long-term impact and sustainability means that returns may take longer to materialize. This emphasis on patience and ethical considerations can deter those accustomed to memecoins and driven by greed.

As a result, ReFi needs to attract investors who share its values and are willing to prioritize impact over immediate returns.

ReFi is providing a warm heart to the tech-focused fourth industrial revolution. Let’s listen to its loving whispers.

Categories
Business & Society

A Boomer’s Guide to Being Wrong about Bitcoin

Boomers have felt the stoke of the post-WWII prosperity wave. They enjoyed booming industries, plentiful jobs, and rising wages and great surf. Financial success seemed easy for my father, the successful Baby Boomer, who enjoyed low housing costs when he bought his first house, and now a solid pension. To younger generations, Bitcoin and cryptocurrencies are the only chance to get even close to the fairy tale story of the baby boomer generation.

Here are the facts. Baby Boomers in the US hold 51% of the nation's wealth and enjoy substantial spending power, with an average annual expenditure of $63,325, surpassing younger generations. 22% of European Baby Boomers are among the top 25% of the wealthiest people. There will be a significant wealth transfer from baby boomers to younger generations within the next decade. Baby boomers are traditional in their ways of investing and are often critical of Bitcoin.

Here’s what I would like to say to baby boomers who are still questioning Bitcoin:

"Bitcoin is not backed by anything!" said a Boomer when I enjoyed a stay at his beautiful summer house on the west coast of Sweden.

At the time, I stumbled on my words. I could have said, ”Bitcoin is like a powerful, efficient energy source protected by strong encryption and supported by a global community.”

"Bitcoin is not controlled by anyone!"

Exactly. Unlike traditional financial systems, Bitcoin isn’t under the thumb of any central authority. It’s about promoting freedom and equality.

"Gold is better!"

Gold? Seriously? Sure, it’s shiny, but not particularly scarce. Bitcoin is absolutely scarce and far more durable. I dare the Boomer to try to pay for a morning latte with gold flakes.

"Bitcoin is too volatile!"

Have you seen the stock market lately? It’s like watching an over-caffeinated Jane Fonda doing Burpees. Yes, I know she was hot, but equities have been more volatile than Bitcoin in the last year or so. Bitcoin’s volatility is just a part of its growth.

"Governments will ban Bitcoin!"

Banning Bitcoin would be like trying to ban Oprah Winfrey from TV —good luck with that! Bitcoin leverages cost differences across the globe and isn’t tied to any one country. It actually operates beyond the reach of any single Boomer like Senator Warren in the US.

"But criminals use Bitcoin!"

Oh, please. That’s like saying the internet is only for surfing for porn. For the last time, Bitcoin’s public ledger is as transparent as the plastic raincoat that I once used at an Bruce Springsteen concert.

"Bitcoin uses too much energy!"

Yes, Bitcoin uses energy, but I keep telling Boomers that 54% of it comes from green sources. Meanwhile, legacy financial systems consume more energy without it even being questioned as an environmental issue.

"I hear, quantum computers will crack it!"

If, and, when quantum computers ever become a reality, Bitcoin will be the least of our worries. We’d have bigger issues to worry about, like securing nuclear codes from rogue states or hacks of the traditional financial system.

By the way, I hear gold is better in the case of the world coming to an end. But I still do not have any gold stored under my bed.

"Bitcoin is not anonymous like cash!"

True. Criminals should use cash to avoid getting caught.

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Business & Society

Metaverse Garbage: Fast Food’s Impact on Health

The recent launch of McDonald's "Happy Place" in the metaverse has sparked a heated debate about the impact of digital innovation on public health. Other major fast-food chains like KFC, Chipotle, Starbucks, and Domino's are also embracing virtual reality (VR), augmented reality (AR), and interactive experiences to revolutionize how they interact with customers. However, overshadowing these developments is a significant and pressing concern.

McDonald's "Happy Place" allows teenagers to immerse themselves in a digital realm where they can play games and earn McDonald's food rewards. "Play and earn fries…"

What’s more?

Fast food chains such as KFC, Chipotle, Starbucks, and Domino's are using the metaverse to offer interactive experiences to customers. KFC provides virtual tours of its kitchens where users can learn about cooking and try making fried chicken. Chipotle lets customers visit virtual restaurants to customize orders and socialize, with features like loyalty programs and games such as "Burrito Builder" on platforms like Roblox. Starbucks has virtual coffee shops where customers can customize drinks and learn about different brewing methods. Domino's allows customers to enter virtual restaurants to customize pizzas and track orders in real-time, using augmented reality to see their pizzas before ordering.

The web3 space is optimistic about these advancements. Major brands utilizing fourth industrial revolution technologies will increase public awareness, acceptance, and trust in emerging technologies. For example, by using digital collectibles and virtual worlds for marketing, brands can create more engaging and personalized customer experiences. Incorporating digital rewards into loyalty programs will likely encourage more people to participate in the digital economy.

Additionally, leveraging popular social media trends can increase the reach and impact of these initiatives. Recently, McDonald's launched a promotional campaign featuring the "Grimace Shake," which quickly gained viral popularity on platforms like TikTok, amassing billions of views. I call it Grimace Garbage.

However, it's evident how these technologies are gradually transforming retail operations and we are seeing wider adoption of blockchain across various industries.

However, these advancements also raise critical considerations for public health. The concept of teenagers earning fast food through a virtual game raises concerns. Fast food is notorious for its high levels of fat, sugar, and salt, contributing to obesity, diabetes, and other health issues. Encouraging consumption through engaging metaverse platforms are exacerbating these problems. Not solving them.

Here are the sad facts!

Rates of overweight and obesity among teenagers have been rising rapidly, especially in low- and middle-income countries undergoing a "nutrition transition" towards Western-style diets high in fat and sugar.

There’s more bad news.

The high levels of physical inactivity among teenagers globally is a major public health concern, increasing risks of obesity, cardiovascular disease, diabetes, and other health issues

“Let’s keep these teens hooked…” said fast-food companies when they doubled down on the metaverse hype.

Teenagers' eating and lifestyle habits need to improve, and earning fries sitting down is not the answer.

This development is a mixed bag—a leap forward in technology yet a step back for our health. As we embark on this digital journey, let's prioritize the well-being of our younger generation. While I support having fun in the metaverse, it should promote healthy choices and positive habits, rather than amplify unhealthy temptations.

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Business & Society

Ignorance in Web3: How Media and Government Widen the Digital Divide

Mainstream media and many government agencies across the world are significant contributors to a digital divide in the Fourth Industrial Revolution. Rapid advancements in technology demand a high level of understanding and adaptability in society in order to fulfill the promises of equality, increased economic growth, and to meet the complex global challenges through advancements in tech and innovation. Yet, ignorance, particularly concerning Web3 and cryptocurrencies, is threatening to undermine the collective progress of the digital era. What is happening, and what is needed?

Martin Luther King Jr.'s warning about the dangers of "sincere ignorance and conscientious stupidity" rings truer than ever. The consequences of such ignorance are far-reaching, affecting everything from privacy and security to economic equality and regulatory clarity.

Mainstream media and some government agencies have been significant contributors to this growing issue. By failing to adequately understand and convey the complexities of Web3 technologies, they are inadvertently fueling the digital divide.

Web3, which promises enhanced privacy, security, and individual control of data, remains underutilized partly due to misinformation and mistrust propagated by those who should be guiding us through this technological evolution.

On April 14, 2024, an article titled "4 Reasons Not to Invest in Cryptocurrencies" was published on the website of the Swedish Financial Supervisory Authority. The piece is misleading and unconvincing, displaying a frustrating level of ignorance. The article lists familiar and tired arguments: poor customer protection, volatile value, environmental harm, and use in money laundering and terrorism. Those of us familiar with the crypto space have heard these claims countless times, and it's not even funny anymore. Scary! The article also lacks facts and references to support its arguments.

Do not get me started on the terrible way the US-based Securities and Exchange Commission is handling the cryptocurrency space… companies are fleeing the US.

Please learn about the space you are regulating!

The media, in particular, often portrays cryptocurrencies and blockchain technologies through a lens of skepticism and fear. This narrative not only spreads misinformation but also fosters a deep mistrust of innovations that could otherwise bring about significant societal benefits. When the public is bombarded with headlines that emphasize volatility and criminal use over potential and progress, it becomes challenging to foster a well-informed and forward-thinking populace.

What more?

Policymakers frequently lack a deep understanding of emerging technologies, leading to regulatory environments that either stifle innovation or fail to offer necessary protections. This regulatory ambiguity can dissuade legitimate enterprises from exploring new technological frontiers and leaves consumers unprotected against genuine risks.

I would say that the lack of knowledgeable oversight is a direct consequence of the broader issue of ignorance, and it underscores the urgent need for informed and responsive governments that adapt to changing circumstances, people’s needs, and new technologies.

Furthermore, those who are left behind due to a lack of knowledge or access to these technologies face increasing economic disparities. This growing gap between the tech-savvy and those who are not only exacerbates social inequality but also hinders overall economic growth.

I’m reminded of what Singapore has done multiple times since the 1960s to educate the population in being ready for the technological journey. Impressive.

To navigate the Fourth Industrial Revolution successfully, public awareness and inclusive access to technology must be in focus. Education and transparent communication about the benefits and risks of Web3 are essential. Media outlets need to strive for balanced reporting that highlights potential as well as pitfalls.

I dare to say that this is obvious! Governments should prioritize regulatory clarity, ensuring that policies are informed by a thorough understanding of the technologies they aim to regulate.

Let’s not let ignorance and misinformation hold us back.

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Business & Society

The Metaverse Isn’t Dead- It’s Just Getting Real

Just 2 years ago, the metaverse was the shit. Facebook rebranded as Meta, VR headsets were improving rapidly, and we thought we’d soon be living in fully digital worlds. But lately, the hype has cooled. I would say that what we were going for was killed in action. Now it’s evolving into something more practical and seamlessly integrated into our daily lives.

Reports claim that the metaverse market is set to grow from $65.5 billion in 2022 to an estimated $936.0 billion to $1,303.4 billion by 2030. Asia Pacific leads the charge, driven by tech advances and digitization in countries like India and China. But…

…we once imagined spending all our time in virtual spaces. We were supposed to be working, playing, and socializing in a fully digital universe. That vision turned out to be way ahead of its time. The reality check hit when we realized current technology wasn’t ready to support such an immersive experience. Now, instead of creating entirely new worlds, we’re focusing on enhancing our existing one.

We’re about to be wearing smart glasses that overlay directions on the street as we walk. We will be using an app to see how a new couch would look in our living room before we buy it. I am sure you are seeing it! This is the new direction—mixing digital elements with our physical world. The metaverse is not about escaping reality but enhancing it.

To be honest, I was wondering who would want to be hanging out in the blockchain-based virtual reality called Sandbox which looks like a Roblox reality. But when I consider the fact that most users of the metaverse are below the age of 16, I get why money-hungry Snoop Dog built a crib there.

Schools are revolutionizing learning with augmented reality, letting students explore history and science in ways textbooks can’t. Surgeons are using AR to visualize anatomy in real-time, boosting precision in operations. Workplaces are evolving too. Platforms like Spatial and Meta’s Horizon Workrooms can turn the most boring remote meeting into a laugh. I also hear arts and research will evolve with this tech. Virtual stores and malls will transform shopping.

Hear me yawn, when I say that advertising will be personalized.

What’s bad news?

McDonald’s is about to launch a Metaverse in Singapore to meet the needs of their young customers. Apparently, they will be able to earn fries when playing games. Hum… I do not want my daughter to sit still and earn fries doing it… I digress.

What’s cool?

Meta’s Ray-Ban smart glasses will help me find parking spaces.

However, I wonder if I ever will be interested in getting a digital twin or care what clothes I wear online. But I will be trying out an AI girlfriend to finally get a date...

One thing is clear, we’re heading toward a future where we will not differentiate between our online and offline lives.